We are happy to inform you that Sterolea has been awarded the Consumer’s Laurels – the Discovery of the Year 2011.
The award is granted by the editors of the Rzecz o Biznesie – a supplement to the daily Rzeczpospolita.
The Consumer’s Laurels are one of the most prestigious programmes in Poland. It is a consumer’s programme which allows for the selection of the most popular products and services in the domestic market, evaluated by consumers in a positive way. This nationwide survey provides producers with answers to the following basic question: Which products currently enjoy the greatest popularity in their categories?
The category of The Discovery of the Year, in which Sterolea has been awarded, has been created with the intention of including new, particularly innovative products which have only been available on the market for a short period of time and which have already captured customers’ hearts, and which have also been included in an interesting and effective advertisement campaign.
The award – the Consumer’s Laurels – the Discovery of the Year 2011 is even more valuable for us as it has been awarded by consumers themselves and after just 2 months of Sterolea’s presence on the Polish market, combined with the national advertisement campaign featuring Tomasz Zubilewicz, which shows that Sterolea has already been noticed and appreciated.
This award also proves that Poles are not afraid of new products and do pay more and more attention to the innovative character of products and their own health.
We would like to extend our special thanks to all those who have contributed to our winning of such an important award and all those who have voted for our preparation. The award of The Discovery of the Year 2011 distinction motivates us to continue our efforts and to develop preparations compliant with the highest standards and meeting our Customers’ expectations.
Remember, dear Reader! If you want to lower the cholesterol level in blood, Sterolea is the product that you need!