The GOOD BRAND title is awarded to the best developing and popular brands present in the Polish market. As part of the programme, for the sixth time, the editors of Forum Biznesu and Biznes Trendy have carried out a survey aiming at the specification of the value, activity and recognizability of particular brands.
The analyses based on widely available sources focused chiefly on the market position of particular brands and their progress, the quality of a particular product or service, and the consumers' and customers' level of trust.